It wasn't so bad when soft drinks were the occasional treat. But now sugary drinks are the number one source of calories in the American diet. With one third of America overweight and another third obese, it's a wonder
anyone is still swallowing what the soda companies are selling.
"I've had my share of soda, and I don't imagine a world without it," said Mr. Bogusky, named executive creative director for "The Real Bears," in a statement. "But sugary drinks have gone from an occasional treat to an every-occasion beverage. This project attempts to contrast the marketing hype around soda with the stark reality, and it is my hope that it makes a small contribution to a critical cultural awakening. We need to connect the dots between what we are sold, what we consume and how sick we have become."
For the complete article on how Bogusky went out to "burst "Big Soda's bubble" go to: http://adage.com/article/news/cspi-asked-alex-bogusky-work-anti-soda-video/237684/